A: Start with a large one!
This little bit of professional advice was given to me at Origins from a seasoned dice professional. Given the expense of attending summer conventions alone, either as a game company or just an individual, this should be fairly apparent. I read this week that the average per individual cost for attending Gen Con was estimated to be around $900 (a real loose estimation). Travel, hotel, food, admission and purchases sure add up quick. I'd think it would come in more toward $600 (a sixth of that being admission fees/event costs!). Keep in mind, vendors typically get there a day or two before the con for set-up (one more day of expenses).
Anyhow, I've been a bit delinquent with my posting here. This was just a ping to let all twelve of my faithful readers know I'm still alive and rolling. The summer con season did not kill me, and what doesn't kill you just makes you stronger...
Gen Con Aftermath will be posted soon!