From one of the seminars I attended last week at the GAMA Trade Show in Vegas... There was a discussion of sales cycles... It was pointed out that from a consumer standpoint coffee is something that you can market for daily consumption. Coffee is something that most folks will buy once a day (assuming they're coffee drinkers and your target audience). All that the coffee companies have to do is set up a store and be there waiting. Opposite that is funeral homes where it is estimated that there's a sale once per seven years. Seven years is a long wait. Maybe that's why morticians have that strange, patient, lurking look... And why those coffee counter folks are so damn happy!
Point is that hobby store customers wander in every now and then to the store - and it ain't daily. When they do wander in, you want your product to jump off the shelves and into their hands. The only way to do that is by making sure your product is eye-catching and sells them the moment they see it. This means front cover, back cover, spine, all slanted to sell. It's important too that when they casually flip the pages of the book, that sells them too.
I'm hoping WEGS sales teeter more toward coffee than death.
Right now it's sure hard to tell!
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2 comments:
I suppose there may be a market among the undead... Whose got the statistics on that?
I think I'll leave that market untapped for a bit... Zombies are such a hard group to market to.
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